Case:
Multinational Customer Support Center

Businesses are no longer confined to their domestic markets. As they expand their reach across borders, one aspect that cannot be overlooked is the ability to communicate effectively with a diverse clientele.

Company Snapshot

Envision a Belgian e-commerce retailer that stands out in the international market. With a vast and diverse product selection, this company has not only achieved impressive milestones in international trade but also successfully delivers its offerings to distant corners of the globe.

The Global Hurdle

As the brand’s footprint grew, it began to encounter an expected, yet intricate challenge. Every day, the company’s customer support inbox overflowed with queries from across the globe. These queries spanned various languages, many outside the expertise of their primarily English-speaking international support team.

The Power of Multilingual Support – A Tangible Solution

Recognizing the significance of this challenge, the company saw an opportunity to stand out in its customer service. Instead of funneling non-English queries through translation software or offering generic replies, the company took a proactive step. They began employing customer support agents proficient in languages pertinent to their market demographics.

For instance:

Arabic: With the Middle East’s burgeoning e-commerce sector and the expansive Arabic-speaking diaspora worldwide, Arabic-speaking agents play a pivotal role in establishing trust and understanding with these customers.
Portuguese: With Brazil being a key emerging market and Portugal holding a steady e-commerce consumer base, Portuguese-speaking agents bridged a crucial communication gap.
Spanish: Acknowledging the significant buying power in Spain and Latin American regions, agents proficient in Spanish serve as a crucial bridge, facilitating seamless communication with countless potential clients.

These multilingual professionals proactively reached out to customers in these regions for feedback, driving home the brand’s commitment to personalized service. They also assist in the localization of the brand’s website, promotional materials, and communications, ensuring that the brand’s essence is conveyed accurately across languages and cultures.

Impactful Results

The implementation of this multilingual approach was transformative. Customers began to acknowledge the company’s dedication to serving them in their native language.

Word spread, reviews improved, and before long, the brand’s reputation for unparalleled customer service propelled it to new heights in global markets.

Closing Thoughts

In a globalized business environment, customer service is no longer just about solving problems; it’s about making customers feel seen, heard, and valued. If you’re looking to create a lasting impression in international markets, consider enhancing your customer service with tailored language support. It’s more than an investment; it’s a commitment to global excellence.

Talk Global Talent With Us

In search of skilled individuals?
Connect with us today and kickstart your future workforce!

Get in touch

Hiring Made Easy

Job Detail Submission

Share the job description through our streamlined job questionnaire. We’ll feature it on our global platform within 2 days.

Screening

Give us 5 days, and we’ll deliver a handpicked list of applicants that align with your requirements.

Set Up Interviews

Review our suggestions, then line up interviews with your top picks within a week.

Selection and Onboarding!

Once you’ve identified your ideal candidate, we’ll facilitate their smooth transition to Belgium.

Kickstart with Support

We stand by our interns on day one, collaborating with you to set their leadership trajectory.